Our Hotspot Finder

Coined Thick Data methodology, combining persistent observation with big data to reveal decesion maker's key motivations that traditional real estate analytics miss.

Data Driven

We blend big data with thick data to reveal future value zones.

Interactive Sydney map highlighting zones where metro, highways, hospitals, and schools intersect.
Interactive Sydney map highlighting zones where metro, highways, hospitals, and schools intersect.
Opportunity

Multiple public projects converging create prime investment hotspots.

Case study: suburb identified 18 months before its boom through convergence analysis.

Insight
Visual showing how infrastructure crosspoints predict rising property values.
Visual showing how infrastructure crosspoints predict rising property values.
Graph comparing current prices with predicted future values based on thick data.
Graph comparing current prices with predicted future values based on thick data.

Decision patterns, where hotspots found

Mapping Sydney’s infrastructure decision for intersection gains

Interactive map highlighting Sydney metro, highway, hospital, and school convergence zones
Interactive map highlighting Sydney metro, highway, hospital, and school convergence zones
Convergence Zones

Where multiple projects create opportunity

Visual showing layered public infrastructure projects overlapping in Sydney suburbs
Visual showing layered public infrastructure projects overlapping in Sydney suburbs
Graph illustrating price trends in areas before and after infrastructure development
Graph illustrating price trends in areas before and after infrastructure development
Photo of a thriving Sydney suburb identified early through thick data analysis
Photo of a thriving Sydney suburb identified early through thick data analysis
Case Study

Spotlight on suburb’s pre-boom discovery

Where Opportunity

Sydney’s hotspots emerge where metro, highways, hospitals, and schools intersect, revealing future growth zones.

Address

Sydney, NSW, Australia

Hours

9am - 5pm

A vibrant Sydney suburb where a new metro station and highway intersect, showing bustling streets and nearby schools.
A vibrant Sydney suburb where a new metro station and highway intersect, showing bustling streets and nearby schools.
Metro View Flat

Close to hospital and schools.

750K

Interactive map highlighting Sydney’s infrastructure convergence zones with color-coded project intersections.
Interactive map highlighting Sydney’s infrastructure convergence zones with color-coded project intersections.
Aerial shot of a suburb identified 18 months before boom, showing new developments near intersecting highways and schools.
Aerial shot of a suburb identified 18 months before boom, showing new developments near intersecting highways and schools.
Highway Edge Home

Near multiple public projects.

820K

Hotspots Found

Where Sydney’s infrastructure projects intersect, value grows fast.

School Zone Flat

Steps from new metro station.

690K

Close-up of a hospital near intersecting highways and metro lines, surrounded by residential areas.
Close-up of a hospital near intersecting highways and metro lines, surrounded by residential areas.
Community gathering in a suburb identified by thick data as a future growth zone.
Community gathering in a suburb identified by thick data as a future growth zone.
Construction site of a major public infrastructure project in Sydney with cranes and workers.
Construction site of a major public infrastructure project in Sydney with cranes and workers.
Hospital View Unit

Near new highway access.

780K

Intersection Townhouse

Close to schools and metro.

830K

Future Growth Lot

Identified by thick data.

600K

Who We Are at thick data

On thick data, we bring real human stories into real estate insights, blending empathy with data to reveal what truly matters.

Our Origins
Why It Works

Inspired by Tricia Wang’s ethnographic insights, we combine thick data, human depth and big data to transform real estate strategies.

Our approach

Empathic strategies that bring thick data to real estate insights.

Journey Map
A detailed real estate buyer journey map displaying emotional touchpoints and decision stages.
A detailed real estate buyer journey map displaying emotional touchpoints and decision stages.

Visualize buyer emotions and key decision moments in their property search.

A team conducting ethnographic research inside a home to capture genuine living experiences.
A team conducting ethnographic research inside a home to capture genuine living experiences.
Icons representing logic, emotion, and meaning intertwined in thick data analysis.
Icons representing logic, emotion, and meaning intertwined in thick data analysis.
Ethnographic Research

Immersive fieldwork revealing hidden behaviors influencing real estate choices.

A three-part framework balancing data with human emotion and significance.

3-Column Model

Our Services

Empathic strategies that bring real estate stories to life.

Strategy

Map buyer emotions and decisions to reveal true motivations.

Illustration of a buyer journey map with emotional cues highlighted.
Illustration of a buyer journey map with emotional cues highlighted.
Presentation

Blend large-scale data with deep human stories for clarity.

Reveal hidden patterns that shape real estate experiences via web.

Digital Marketing
Photo of a team collaborating over ethnographic research notes.
Photo of a team collaborating over ethnographic research notes.
Visual of layered data combining emotion, logic, and meaning.
Visual of layered data combining emotion, logic, and meaning.

FAQs

What is thick data?

Thick data combines infrastructure mapping with community insights.

How do you find hotspots?

We identify where metro, highways, hospitals, and schools intersect.

Can you predict future value?

Yes, by analyzing multiple public projects converging and community patterns, we spot opportunity zones before prices rise.

What’s an example case?

We identified a suburb 18 months before its boom using convergence analysis.

How can I access the map?

Click the ‘get Sydney infrastructure map’ call-to-action on the site.

gray computer monitor

Contact Us

Reach out to get your Sydney infrastructure map.